Reciprocal link exchange field is very big. And everything big has its advantages and pitfalls; to avoid pitfalls when exchanging reciprocal links with your online business partners it is vital to know several big NO's of this procedure.
Do not think of automatic reciprocal as of simple link swap, because low-value link swap will not help you with ranking and real targeted traffic from search engine.
Your web site is your online business. Every link on your site is an official business contact exposure. You are ready to share traffic with this partner and you are sure that your site visitors are strongly motivated to learn more from getting to this site. Set the higher standards for your business, and this will push you up.
Having changed your philosophy of manual or automatic reciprocal link exchange, pay attention to traditional traps and mistakes during link exchange.
1. Accept all links during link exchange.
Very big mistake. Even not talking about the reputation of your site in the eyes of professional online entrepreneurs. With time search engines will succeed to reaching better keyword relevancy in their searches. This means that soon it might be possible to wisely sort out the relevant and irrelevant sites-partners on keyword base.
Relevancy proves that you care about your site visitors.
2. Look only at PR of page during link exchange.
Google PR is good for link exchange, but not more. If you see brand fresh web site asking to exchange link with you, don't reject from PR reasons only.
If you see that this web site can have big future, that its offer will be interesting for the community, and this is your niche - do the exchange.
And if the web site is good, very soon you will see your partner ranking much better with Google.
3. Be afraid to exchange links because the leader has many links.
You are in the tough niche and see that your #1 has over 1,000 links pointing to the site. Don't get into bottle because with good link exchange plan you will succeed. Don't expect very fast jump in rankings with 1,000 links competitors, but 2-3 months can be enough.
Quite often kings of the hill do not do everything possible to stay their. You can find extra good niche for establishing business contacts and exchange links. That would be extra traffic from more real sites-partners, and extra links.
Don't be afraid to grow.
4. Exchange hundreds of links daily.
Making your site grow with over 100+ is risky. That is why do not jump on the trains leading to thousands of links in days. Search engines can de-index the web site for such bad behavior.
It is unnatural for online businesses to get thousands of value business partners daily. That is why search engines feeling the smell of suspicious links' growth can lose the friendly approach to your site for violating the reasonable limits.
Invest into quality and value, not in the lump number of links.
5. Not using proper anchor text in the link.
Very sad my even today most of the people do not pay attention to the anchor of their URL during link exchange. Anchor text (or link text or link title sometimes) is a signal for search engines to know the niche of this link.
If you choose proper keyword that fairly represent the major of your niche, and put this keyword or keyphrase in the anchor, this will help search engines to make more targeted people seeing this link.
Give new value to your links and your link will return that value many times to your site. Use professional strategies and reciprocal link exchange tools to bring your link exchange to new level.